Threads’ New ‘dear Algo’ Ai Feature Lets You Personalize Your Feed - Beritaja

Albert Michael By: Albert Michael - Thursday, 12 February 2026 01:00:00

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10:00 AM PST · February 11, 2026

Threads is introducing an AI-powered characteristic that lets users personalize their feed, the Meta-owned societal web announced connected Wednesday. The platform’s caller “Dear Algo” characteristic lets users show Threads what they temporarily want to spot much aliases little of successful their feed.

To usage the feature, users request to type “Dear Algo” successful a nationalist Threads post, followed by what they’d for illustration to spot much aliases little of. For example, if you want to spot much contented about celebrated podcasts, you could station “Dear algo, show maine much posts about podcasts.” Your provender will beryllium adjusted for 3 days aft submitting a request.

It’s worthy noting that because Dear Algo useful done nationalist postings, others are capable to spot your request, and they could moreover repost your petition to use it to their ain feed. This facet of the characteristic whitethorn beryllium a hindrance for immoderate users, arsenic they mightiness not want their requests to beryllium public. However, Meta says it views this arsenic a measurement for users to observe caller conversations and topics, turning personalization into a organization experience.

Image Credits:Meta

By allowing users to temporarily power what appears connected their feeds, Threads gains an separator complete its competitors by offering a characteristic that isn’t disposable connected rival platforms.

“Threads is wherever you spell to support up pinch what’s happening correct now,” the institution wrote successful a blog post. “But sometimes, what matters to you changes successful an instant, and you want your Threads provender to bespeak that — whether it’s seeing much posts during a unrecorded NBA crippled aliases little about a TV show you haven’t caught up connected yet.”

Although Threads and its competitors, X and Bluesky, already connection users a elemental measurement to bespeak their preferences pinch a ‘Not Interested’ button, the caller Dear Algo characteristic takes personalization a measurement further. The characteristic could besides thief make Threads consciousness much real-time, thing X has historically been known for.

Dear Algo is disposable now successful the U.S., New Zealand, Australia, and the U.K. Threads plans to present it successful much countries successful the future.

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Image Credits:Meta

The motorboat of the caller characteristic comes a fewer weeks aft a study from marketplace intelligence firm Similarweb suggested that Threads now surpasses X successful regular mobile usage. Although X still dominates Threads connected the web, the Threads mobile app for iOS and Android has continued to spot an summation successful regular progressive users complete the past respective months.

The study revealed that Threads had 141.5 cardinal regular progressive users connected mobile arsenic of January 7, 2026, while X had 125 cardinal regular progressive users.

Aisha is simply a user news newsman astatine TechCrunch. Prior to joining the publication successful 2021, she was a telecom newsman astatine MobileSyrup. Aisha holds an honours bachelor’s grade from University of Toronto and a master’s grade successful publicity from Western University.

You could interaction aliases verify outreach from Aisha by emailing aisha@beritaja.com aliases via encrypted connection astatine aisha_malik.01 connected Signal.


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