Look what you made me do: Taylor Swift files to trademark her voice amid AI concerns - BERITAJA

Taylor Swift has applied to trademark her sound and image amid increasing concerns about AI-generated content.

The Shake It Off vocalist submitted 3 applications successful the US past week to trademark her sound and likeness, including an image of herself during the Eras circuit wearing a sparkly bodysuit and playing a pinkish guitar, arsenic good arsenic 2 audio clips of her introducing herself while promoting her about caller album, The Life Of A Showgirl.

The move comes pursuing a targeting of Swift done AI-generated contented successful caller years, including clone clips of her promoting a cookware brand, sexually suggestive deepfakes, and Donald Trump sharing doctored photos of her supporting his tally for president.

Trademark lawyer Josh Gerben said while protecting sound isn't a caller concept, involving spoken sound done audio clips hasn't been tested successful US courts before.

He said the applications could supply her pinch an "additional furniture of protection".

"By registering circumstantial phrases tied to her voice, Swift could perchance situation not only identical reproductions but besides imitations that are 'confusingly similar', a cardinal modular successful trademark law," he explained.

"The image-based filing serves a akin purpose: by protecting a unique visual, down to Swift's commonly worn jumpsuit and pose, Swift's squad whitethorn summation further grounds to prosecute claims against manipulated aliases AI-generated images that evoke her likeness."

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Mr Gerben said that historically, artists would either usage copyright rule to protect their euphony aliases right-of-publicity laws to protect their likeness aliases image, but AI has surgery that model.

"Now, anyone could rotation up a type of an artist's voice, person it opportunity anything, connect it to thing and administer it astatine scale. That's wherever trademarks travel in," he said.

Swift isn't the only personage confronting issues of AI-generated content, arsenic devices go much blase contempt AI companies adding guardrails to forestall harmful use.

Earlier this year, character Matthew McConaughey told The Wall Street Journal he had trademarked his sound and image to protect his likeness from unauthorised usage by AI.

Other stars to raise concerns complete AI misuse see Scarlett Johansson, Tom Hanks and Bryan Cranston.