Orbio raises $21 million to automate hiring and onboarding for frontline workers - BERITAJA

After Sergi Bastardas’ decade astatine Amazon and floriculture startup Colvin, 1 point ever stood out  — the emotion that location wasn’t capable businesslike “human infrastructure” to negociate the workers down the scenes. He took this emotion and, successful 2025, alongside his co-founders Nacho Travesí and Antonio Melé, launched Orbio, an endeavor startup that helps businesses negociate frontline workers — utilizing AI agents, of course. 

On Monday, the institution announced a $21 cardinal Series A successful a information led by Dawn Capital. The startup says its customers already see Poke and YUM! Brands (owners of Pizza Hut, Taco Bell, and KFC), to onboard and negociate their frontline employees. Bastardas said customers are progressing from utilizing Orbio successful aviator to now afloat deploying the software. As an example, he said that astatine behavioral wellness supplier The Stepping Stones Group, Orbio now runs the company’s afloat US operation, pinch 20% much candidates making it done to get hired

The Orbio agents (Maria, Daniel, and Claire) could question and reply candidates, measure fit, show worker output, and behaviour regular check-ins passim an employee’s activity lifecycle. The extremity is to thief businesses tally their workforces autonomously, Bastardas said, adding that businesses will beryllium capable to prosecute and support the frontline workforces while besides delegating immoderate workforce operations to AI agents. 

“Each supplier generates information that feeds backmost into the others: onboarding signals pass recruiting quality; exit interviews uncover why labor leave, which recalibrates hiring criteria; engagement information identifies retention risks,” he continued. 

Orbio competes pinch respective startups — specified arsenic Paradox, which helps automate recruiting, and WorkJam, which helps negociate frontline employees. 

Bastardas considers Orbio’s biggest competitor to beryllium the bequest approach, however, to really frontline workers are managed (especially successful industries for illustration healthcare, retail, and logistics) — a fragmented process that sometimes still involves spreadsheets and telephone calls. All of this is changing rapidly, however, successful the property of AI. Orbio has raised $26 cardinal successful backing to day from investors, including Visionaries and 2100 Ventures. Bastardas said the caller superior will beryllium utilized to prosecute and create much AI agents. 

“This will beryllium [a] translator for businesses, but besides the workforce,” Bastardas said. “The 2.7 cardinal group who support healthcare, retail, logistics, and hospitality running, about of whom don’t person a firm email address, person antecedently sewage nothing. This is their AI moment.”