Brewdog Owners Call Time On Craft Beer Pioneer - Beritaja

BrewDog, the starring independent trade brewer down brands including Punk IPA and Elvis Juice, has called successful advisers to oversee a waste that could trigger a break-up of 1 of Scotland's best-known businesses.

Beritaja has learnt that the committee of BrewDog has appointed AlixPartners, the restructuring experts, to section liking from imaginable bidders.

Sources said that AlixPartners had begun sounding retired prospective suitors successful the past fewer days, pinch a quickfire deadline for suggestive offers understood to person been set.

A woody could spot galore of BrewDog's about 220,000 individual shareholders, who became investors done its 'Equity for Punks' scheme, near pinch small return from their mean outlay of about £400.

Others, however, made a important return connected their finance by trading their banal successful erstwhile backing rounds.

The institution raised about £75m wide from the waste of shares to customers, offering perks specified arsenic discounts and early entree to caller trade beers.

Its first specified crowdfunding took spot successful 2009, pinch the about caller successful 2021.

The waste process comes amid reliable conditions for independent brewers, pinch the group down Black Sheep precocious being sold done a pre-pack administration.

Founded successful 2007, BrewDog earned a estimation for innovation, pinch founders James Watt and Martin Dickie often courting contention pinch the brand's trading campaigns.

Mr Watt, who remains 1 of BrewDog's biggest shareholders, is now reportedly considering a bid to bargain the institution back, pinch sources indicating that he is canvassing support from financial backers.

One insider said the institution would now bid a value tag of acold little than a once-mooted valuation of £2bn, which had stoked hopes among investors of an eventual banal marketplace listing.

In 2017, TSG Consumer Partners took a 21% liking successful BrewDog successful a woody which implied a unicorn valuation of astatine slightest $1bn.

Since then, however, BrewDog has continued to look mounting losses, closing a drawstring of bars and axing chunks of its workforce.

Last year, the institution mislaid £37m connected turnover of £357m.

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BrewDog trades from 72 bars globally, including successful London and Las Vegas.

It employs about 1,400 people, and boasts a 4% stock of the UK off-trade market marketplace by value.

The institution produces 5 of the apical 8 UK trade brew brands, including Hazy Jane, Wingman and Lost.

Its 4 breweries - astatine Ellon successful Scotland, arsenic good arsenic sites successful the US, Australia and Germany - could beryllium sold separately from the remainder of the group, depending connected the advancement of the AlixPartners-run process.

Five years ago, BrewDog was rocked by allegations made by dozens of erstwhile labor that it operated "a civilization of fear".

Mr Watt stepped down arsenic main executive successful 2024, and 1 root said this play that BrewDog's quality successful caller lists of reputable employers underscored a translator successful its culture.

"As pinch galore businesses operating successful a challenging economical ambiance and facing sustained macro headwinds, we regularly reappraisal our options pinch a attraction connected the semipermanent spot and sustainability of the company.

Following a twelvemonth of decisive action successful 2025, which saw a attraction connected costs and operating efficiencies, we person appointed AlixPartners to support a system and competitory process to measure the adjacent shape of finance for the business.

"This is simply a deliberate and disciplined measurement pinch a attraction connected strengthening the semipermanent early of the BrewDog marque and its operations."

The institution added that BrewDog "remains a world pioneer successful trade beer: a world-class user brand, the No.1 independent brewer successful the UK and pinch a highly engaged world community".

"We judge that this operation will pull important interest, though nary last decisions person been made."

"Our breweries, bars, and venues proceed to run arsenic normal.

"We will not remark connected immoderate further speculation."